I Shot the Serif

Posted August 4, 2026 by Dan Cederholm • 2 min read

Or rather, I took photos of the new Serif goods that are now in the shop. I love a good typography pun, and this one was inspired by a hat I wore 20 years ago from the late and beloved Veer (a wonderful type and goods shop that has long since closed).

There are three new Serif-themed items for your consideration:

The Serif Tee. 100% combed cotton, 5.3 oz, printed in the USA on Chestnut Brown. Not just brown, folks...chestnut brown. And for you fabulous newsletter subscribers, for the next week take 20% off any t-shirt in the shop, including this one. Just use code DEPUTY at checkout.

The Serif Badge Pin. An antique silver pin with double post rubber clutches. The perfect ice-breaker to wear at your next office mixer. People that get it? Those are the folks you can hang with.

The Serif Decal. Durable, screenprinted sticker. Made in USA, split back for easy peeling and slapping.

🆓

Also! For a limited time, I'll throw in a FREE Serif Decal with the purchase of either the pin or tee.

Thanks for following along with me, and see you on Friday for Studio Notes™.

Cheers,

goods

Join the Club