Inc. Magazine

Design and layout, icon design, XHTML/CSS/XSLT development July 2003

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As part of the Inc.com web team (under Gruner + Jahr USA Publishing), I designed and developed a July 2003 relaunch of Inc. Magazine’s web site, using web standard and valid XHTML with a 100% table-less layout using CSS.

By relying on CSS for the site’s presentation, the following was made possible:

Page Size Reduced by Half
The average page size was cut in half over the previous, nested table layout. The homepage’s file size, in particular, went from 52K down to just 24K.
Flexible Interface
All colors and many of the site’s icons and graphics are contained entirely within two CSS files, enabling the look and feel to be instantly changed whenever desired.
Better Accessibility
Features were incorporated to make the site more accessible for all browsers as well as devices such as phones and PDAs
to access Inc.com’s content, while at the same time helping those with disabilities view and navigate the site.
The content is available and easily read by all browsers and devices, while the site’s design and layout details are shown only to modern browsers that support them.
Valid Code
Over 11,000 pages that span over 17 years of content were cleaned up and validated to XHTML 1.0 Transitional specifications from the W3C.

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